NEWS

Park Plaza Hospital Enlists IF Development to Revitalize Image and Revamp Marketing Programs

IF Development, a marketing solutions company, today announces that Park Plaza Hospital located in Houston, Texas signed an agreement with IF Development to be its agency of record and provide integrated marketing programs to build awareness for the hospital's expertise and technology innovations.

Park Plaza Hospital, accredited by the Joint Commission on the Accreditation of Healthcare Organizations, provides comprehensive medical services to Houston area residents and offers Bariatric, Orthopedic, and Cardiovascular services. As part of the hospital's recent innovations, it acquired new advanced technologies including Breast-Specific Gamma Imaging (BSGI), which can be key in the early detection of breast cancer.

In an effort to help promote the new technologies and its centers of excellence as well as revitalize the hospital's current brand image, Park Plaza has engaged IF Development to help create targeted marketing programs that will draw in new patient business as well as attract skilled physicians from competitive markets.

IF Development will provide a variety of traditional and Internet solutions, including cross-selling solutions utilizing its database marketing solution, Intra-Site, to help Park Plaza Hospital build brand strategy, market presence and enable the hospital to quantify results and demonstrate ROI.

"We want our patients and our physicians to understand that Park Plaza Hospital is a partner and that we are committed to helping improve quality of life for everyone at the hospital," said Greg Drummond, Associate Administrator for Park Plaza Hospital. "IF Development is helping us to do that by providing us with the knowledge and tools to build an exceptional market strategy that will strengthen both our internal relationships with our physicians, nurses and employees as well build the respect and trust of patients. In the few months of working together with the knowledgeable IF Development staff, we have been given a sound sustainable strategy that we know will help us to accomplish our marketing goals in 2006."

"The core of our business is to help institutions like Park Plaza Hospital reach their potential for brand awareness and reap the rewards," said Jeff Novak, CEO and Principal Partner for IF Development. "We are excited about the opportunity to work with this landmark hospital and to put our creative, integrated and measurable marketing program to work for them."

About Park Plaza
Park Plaza Hospital, part of Tenet Texas, is a 468-bed acute care facility located at 1313 Hermann Drive in Houston, Texas. The hospital has been serving the medical and health care needs of the Houston area for 30 years. Park Plaza hospital provides a broad spectrum of medical and surgical services, including treatment of diabetes, cancer and other diseases, as well as orthopedics, cardiology and maternity care. The hospital's skilled nursing services, rehabilitation programs, outpatient services and outreach programs promote a continuum of care for patients and their families. Park Plaza Hospital is accredited by the Joint Commission on the Accreditation of Healthcare Organizations, the nation's oldest and largest hospital accreditation agency. To learn more about Park Plaza Hospital, visit www.parkplazahospital.com.

About IF Development
IF Development is a full-service marketing company that integrates art and technology to deliver traditional and Internet marketing solutions. Leveraging marketing expertise and trend setting creativity, IF Development helps its clients build brand strategy and market presence that generate qualified demand and quantifiable results. IF Development provides innovative as well as traditional marketing solutions to businesses ranging in size from start-up to Fortune 500.